Ad Performance Report – Keith Sheehan
Reporting Period: December 8, 2024 – January 6, 2025
Facebook Page Performance Overview
Viral videos
Key Metrics:
- Page Views: 100,224
- Reach: 80,789
- Content Interactions: 988
Song: “Move On”
- Total Reach: 24,081
- Total Impressions: 24,760
- Amount Spent: $152.95
- Total Clicks: 752
- Page Engagements: 17,981
- Results (Follows/Likes): 148
- Cost Per Click (CPC): $0.20
- Engagement Rate: 68.59%
Ad Performance Report – “Move On”
Key Performance Metrics:
Overall Performance (Cumulative from Two Boost Periods):
- Total Views: 40,032
- Total Reach: 32,392
- Total Interactions: 407
- Link Clicks: 10
- Total Watch Time: 4 days, 6 hours
Song: “Children of the Sun”
- Total Reach: 30,733
- Total Impressions: 31,548
- Amount Spent: $84.64
- Total Clicks: 816
- Page Engagements: 20,923
- Results (Follows/Likes): 20,923
- Cost Per Click (CPC): $0.10
- Engagement Rate: 66.32%
Ad Performance Report – “Children of the Sun”
Key Performance Metrics:
- Total Views: 1,077,048
- Reach: 587,388
- Interactions (Likes, Comments, Shares): 16,799
- Reel Followers Gained: 112
- Total Watch Time: 86 days, 10 hours
Song: “Leave It All Behind”
Ad Performance Report – “Leave It All Behind”
Key Performance Metrics:
- Total Views: 1,057,244
- Reach: 442,629
- Interactions (Likes, Comments, Shares): 22,405
- Reel Followers Gained: 140
- Total Watch Time: 107 days, 2 hours
- Total Reach: 2,444
- Total Impressions: 2,958
- Amount Spent: $42.47
- Total Clicks: 214
- Page Engagements: 1,465
- Results (Follows/Likes): 148
- Cost Per Click (CPC): $0.20
- Engagement Rate: 49.53%
YouTube Performance Overview – Keith Sheehan
Song: “Children of the Sun”
- Previous Views: 611K
- Current Views: 1.8M
- Growth: +1.19M views
Song: “Move On”
- Previous Views: 869K
- Current Views: 870K
- Growth: +1K views
Key Performance Metrics:
Song: “Leave It All Behind”
- Previous Views: 441K
- Current Views: 1.3M
- Growth: +859K views
Overall YouTube Channel Growth:
- Followers (Before): 7.9K
- Followers (Now): 8.2K
- Growth: +300 new followers
- Page Likes (Before): 7.8K
- Page Likes (Now): 8K
- Growth: +200 likes
Facebook Before
Facebook After
Youtube
Children Of The Sun - Before
Children Of The Sun - After
Move On - Before
Move On - After
Leave It All Behind - Before
Leave It All Behind - After
Keith Reports
Advertising Summary
FC Management spent $316.01 on 8 ads in the last 30 days.
Scope
56.804
Engagements with the publication
47.310
Advertisements
Move On:
- Campaign type: Video Views
- Description: “Move On” is your anthem for breaking free and embracing…
- Status: Completed
Metrics:
- Scope: 18,337
- Results (ThruPlays): 3,340
- Expenditure value: US$117.65 (Used from US$300.00).
- Campaign type: Video Views
- Description: “Move On” is your anthem for breaking free and embracing…
- Status: Completed
Metrics:
- Scope: 4,021
- Results (ThruPlays): 636
- Expenditure value: US$11.74 (Used from US$80.00).
- Campaign type: Link Clicks
- Description: “Move On is more than just a song—it’s an invitation to reflec…”
- Status: Completed
Metrics:
- Scope: 1,110
- Results (Link Clicks): 102
- Expenditure value: US$7.06 (Used from US$62.50).
- Clicks on the Link: Move On is more than just a song—it’s an invitation to reflect…
- Completed
- Reach: 1,878
- Clicks on the Link: 181
- Spent: $10.22 (out of $70 budget)
- Clicks on the Link: Move On is more than just a song—it’s an invitation to reflect…
- Completed
- Reach: 2,209
- Clicks on the Link: 252
- Spent: $18.16 (out of $50 budget)
- Video Views: Move On is your anthem for breaking free and embracing…
- Completed
- Reach: 18,766
- ThruPlays: 3,214
- Spent: $100.00 (out of $100 budget)
LeaveItAllBehind
- Video Views: Everything felt stuck, so I looked within, faced the truth, and chose…
- Completed
- Reach: 14,755
- ThruPlays: 3,790
- Spent: $51.18 (out of $150 budget)
